A.L.I.A.S. - Exclusive Interview
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Exclusive Interview with A.L.I.A.S.: Hip-Hop Visionary, CEO, and Architect Behind “The World Ain’t Ready! Chapter 1: Rise to Power”
When you hear the name A.L.I.A.S., you’re not just thinking of another rapper. You’re thinking of a movement. A.L.I.A.S. — an acronym for Another Life Is Another Story — represents not just the man, but the philosophy: that every life we live, every chapter we write, is its own story, layered with triumphs, struggles, and reinvention.
As the CEO and founder of Worldz Finest Enterprises - "Hottest Music on Earth", A.L.I.A.S. is more than just a lyricist. He’s a strategist, a cultural architect, and a man with a vision that stretches far beyond the studio. His latest album, The World Ain’t Ready! Chapter 1: Rise to Power, isn’t just music — it’s a cinematic experience told through beats, rhymes, and storytelling that blends the rawness of street reality with the precision of entrepreneurial ambition.
We sat down with A.L.I.A.S. for an in-depth conversation about his journey, his artistry, and why he believes the world truly isn’t ready for what’s coming next.
Q&A with A.L.I.A.S.
Q: First off, for those who don’t know, who is A.L.I.A.S. and what does that name mean to you?
A.L.I.A.S.:
Man, A.L.I.A.S. is more than just my stage name — it’s my whole existence. It stands for Another Life Is Another Story. That means every chapter you live, every version of yourself, it’s a different story you’re writing. I’ve been through a lot of lifetimes already — some in the streets, some in business, some in music — and each one taught me something new. I’m not the same man I was ten years ago, and I won’t be the same ten years from now. A.L.I.A.S. is about reinvention, evolution, and never letting anyone put you in a box.
Q: Before we get into the album, let’s talk about your role as a CEO. How did Worldz Finest Enterprises come about?
A.L.I.A.S.:
Worldz Finest started as a dream I had when I was younger. I didn’t just want to be an artist, I wanted to own the means to put art into the world. Too many talented people get chewed up and spit out by the industry because they don’t own their masters, they don’t control their branding, they don’t understand the business side. I didn’t want to be a victim of that cycle.
I built Worldz Finest as a full entertainment ecosystem — we’re talking music production, artist development, branding, media, clothing, events — the whole thing. I want it to be a place where artists keep their integrity, keep their creativity, and still make money. The way I see it, you can either play the game or own the game. I chose to own it.
Q: Let’s talk about the album — The World Ain’t Ready! Chapter 1: Rise to Power. Why that title?
A.L.I.A.S.:
Because it’s real. The world ain’t ready for what’s coming. This ain’t just a collection of songs; it’s the opening chapter of an epic saga. I’m telling my story in stages, and “Rise to Power” is about the grind — the climb from the bottom to a position where you can change the game.
It’s also a warning. People think they know me, but they only see fragments. This album is me pulling the curtain back. It’s my origin story, my mindset, my blueprint. And trust me, if this is just Chapter 1, then people better buckle up.
Q: The intro to the album, The Birth, is a unique concept. Can you walk us through it?
A.L.I.A.S.:
Absolutely. The Birth is literally that — the birth of A.L.I.A.S. But it’s not just a regular birth scene. It’s metaphorical. The track starts with a mother giving birth, but then there’s an interruption — an angel communicating with God, saying this baby has too many souls. It’s symbolic of my whole being. I’ve lived so many lives in one lifetime, it’s like I carry the experiences of multiple people inside me.
It’s theatrical because I wanted listeners to feel from the jump that this isn’t just music — it’s a movie for your ears. You’re not just pressing play; you’re entering my world.
Q: What was your creative process like for putting together 18 tracks, with 16 being full songs?
A.L.I.A.S.:
Man, it was intense. I treated it like building a skyscraper. Every track is a floor, and you can’t skip steps — you need that foundation solid before you start stacking higher. I wrote some songs in a single night, others took months because I wanted to get every bar perfect.
Sonically, I wanted the album to feel like a journey — gritty street anthems, introspective storytelling, motivational records. I brought in producers who could match that cinematic energy, and I didn’t care if it took longer. This ain’t fast food music; this is a five-course meal.
Q: There’s a cinematic, almost literary quality to your work. Where do you draw that inspiration from?
A.L.I.A.S.:
I’m a storyteller at heart. I grew up listening to not just rap, but old soul records, blues, even classical. My influences are wide — Nas, Pac, Biggie, Jay, but also James Baldwin, Malcolm X speeches, and even movies like The Godfather or Scarface.
When I write, I’m thinking in scenes. I want you to see the alleyway, feel the tension in the boardroom, smell the rain on the concrete. That’s how you make music timeless — you give people an experience they can live inside.
Q: As a businessman, how do you balance creativity and strategy?
A.L.I.A.S.:
That’s the hardest part. The artist in me wants to just create, but the CEO in me knows there’s a bigger picture. You can have the dopest song in the world, but if you don’t have a rollout plan, a marketing strategy, and a way to monetize it, it’s just going to sit in your hard drive.
I plan my moves like chess — not checkers. I think about how each song connects to the brand, how it leads into merch, visuals, tours, and future projects. Music is my passion, but business is my weapon.
Q: The title Rise to Power suggests ambition, maybe even dominance. What does “power” mean to you?
A.L.I.A.S.:
Power is freedom. Freedom to create, to move, to say what you want without fear of being canceled, cut off, or silenced. But real power ain’t just about you — it’s about lifting others up. That’s why I run my label the way I do. If I’m the only one winning, then I failed.
In this industry, people chase fame. I chase legacy. Legacy means your impact lasts long after the music stops playing. That’s power.
Q: Were there any moments during the making of this album where you doubted yourself?
A.L.I.A.S.:
Absolutely. Any artist who says they never doubt themselves is lying. There were nights I was like, Is the world even ready for this? Will they get it? But then I remembered — this ain’t for everybody. It’s for the people who are tuned in to my frequency.
Whenever that doubt crept in, I’d go back to why I started. I didn’t make this album for clout. I made it because I had something to say. That’s what kept me locked in.
Q: The phrase “Another Life Is Another Story” feels deeply philosophical. Does that influence your music’s message?
A.L.I.A.S.:
Without a doubt. Every song I make is another chapter in a bigger story. Some chapters are dark, some are inspiring, some are lessons learned the hard way. I want my music to be a mirror — for people to hear their own struggles and triumphs in my words.
Life is about transformation. If you’re the same person you were five years ago, you’re not growing. My music is about growth, evolution, and owning your narrative no matter how messy it gets.
Q: What’s one track on the album that you think defines the whole project?
A.L.I.A.S.:
Tough question, I would probably have to narrow it down to two; LIFE and American Dream. I think these two are the yin and yang of the album. They represent the epitome of spirituality which is turning within and inner reflection of "am I at the Source for all the things I experience in life?" This is juxtaposed with American Dream which is the epitome of outer desire and ambition. This song reflects the extreme of capitalism, conquest and "might makes right." It says that I will not be denied and I will take what I want by force if necessary. On one hand, our crown is a spiritual realization. On the other hand, people want the crown, but they don’t want the sleepless nights, the sacrifices and the blood you may spill for your outward vision.
That’s the essence of Rise to Power. It’s not just about getting there — it’s about surviving the climb and still being able to wear that crown with pride and humility; these two oftentimes seem contradictory.
Q: You’ve been open about wanting to build a movement, not just a career. What’s the bigger vision for A.L.I.A.S. and Worldz Finest?
A.L.I.A.S.:
I want to create an empire that outlives me. Worldz Finest isn’t just a label; it’s a mindset. We’re here to produce world-class art, but also to teach artists how to own their work, manage their money, and create generational wealth.
Ten years from now, I want to see artists I mentored running their own companies, changing their communities, and passing the game down. That’s the kind of ripple effect I’m chasing.
Q: The title says Chapter 1. Does that mean there’s a Chapter 2 on the way?
A.L.I.A.S.:
Oh yeah. This is just the beginning. Chapter 2 is already in the works, and it’s going to pick up right where this one leaves off — but with even more intensity. If Rise to Power is about the climb, then Chapter 2 is about the fight to keep what you’ve earned.
Trust me, the world really ain’t ready for that one.
Q: Any final words for the fans?
A.L.I.A.S.:
Yeah — thank you. For listening, for believing, for rocking with me even when the world didn’t see the vision yet. This is more than music. This is history in the making. Keep your eyes open, because we’re just getting started.
And remember: Another Life Is Another Story. Make yours legendary.
ALIAS MUSIC PLATFORMS:
Lateef Warnick is the founder of Onassis Krown. He currently serves as a Senior Healthcare Consultant in the Jacksonville FL area and is a Certified Life Coach, Marriage Counselor, Keynote Speaker and Author of "Know Thyself," "The Golden Egg" and "Wear Your Krown." He is also a former Naval Officer, Licensed Financial Advisor, Insurance Agent, Realtor, Serial Entrepreneur and musical artist A.L.I.A.S.
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